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Writer's picturePatricia Guillen

Craft and Achieve Powerful Objectives with These Strategies

By following these strategies you will be able to write and achieve your objectives. Are you ready? Let's go.


Two people, one man and one woman. They are happy and shaking their hands. They are in a office with a laptop and a lot of papers.
Ready to achieve our goals

Embarking on a journey toward personal, professional, or organizational achievement requires more than just a vision: It requires a well-defined roadmap. This is where goals and objectives come in. How do I define them? How do I write them down? How can I achieve them and not just have them remain words on paper?


In the realm of goal setting, the ability to chart a course that is both inspiring and pragmatic is a skill that distinguishes dreamers from doers. Goal-setting strategies serve as a compass, guiding individuals and organizations through the complexities of turning aspirations into tangible achievements.


Goal setting is an art that involves a delicate balance of ambition and practicality. It is not simply about proclaiming desires; it is about crafting a vision that is clear, actionable, measurable, achievable, realistic, and aligned with goals.

This article outlines strategies that turn goal setting from a conceptual exercise into a dynamic and systematic process that enables individuals and organizations to achieve what they set out to do.


Strategies to define objectives and lead us to successfully achieve them.


#1 - SMART Methodology:

Make your objectives Specific, Measurable, Achievable, Realistic, and Time-bound (SMART). This framework ensures that objectives are well-defined and have clear success criteria. For example, instead of a goal as general as "Improve my physical health," a SMART goal would be "Lose 10 pounds in three months by following a regular disciplined workout routine of 3 times per week and eating a balanced diet."


"The establishment of objectives and the development of their respective action plans are the most critical steps in a company's management process" - George T. Doran, "There is a S.M.A.R.T way to write management's goals and objectives" . Management Review. 1981

SMART goal, specific, measurable, achievable, realistic, timely
SMART Goal published by George T. Doran in 1981

#2 - Goal, Clarity, and Vision:

Clearly state your goal and the vision that will be aligned with your objectives. Describe the result in detail so that both you and other members of your team can visualize success. This clarity helps create shared understanding and personal and team commitment


#3 - Break it down into milestones:

Break your goals into smaller, achievable objectives. These milestones serve as checkpoints, providing a sense of progress and accomplishment. For example, if your goal is to launch a successful online business, your goals might include creating a website, developing a marketing strategy, securing payment methods, and establishing a reliable supply chain.


#4 - Set priorities:

Prioritize your objectives based on their importance and impact. Identify which objectives are critical to your overall vision and focus your energy on them first. This ensures that your efforts are aligned with your overall aspirations and goals.


#5 - Flexibility and adaptability:

Objectives should be ambitious, but also flexible. Consider adapting your objectives as circumstances change or as you acquire new knowledge. This flexibility allows for continuous improvement and resilience in the face of challenges. So when you encounter an obstacle or a hurdle, in this race, you simply know how to jump over it and continue in the race. Nothing stops you.


#6 - Periodic review and adjustment:

Periodically review your goals to assess progress and make adjustments as needed. This ongoing assessment allows you to course correct and ensures that your goals remain relevant and in line with changing circumstances. For example, you can do a monthly review.


Tips for writing objectives


Tip #1 - Be specific and clear: State clearly what you want to achieve. Ambiguity can lead to confusion and hinder progress.


Tip #2 - Quantify whenever possible: Use measurable metrics to define success. This not only makes it easier to track progress but also provides clear criteria for achievement.


Tip #3 - Use action verbs: Frame your objectives with action verbs to emphasize the steps to be taken. For example, instead of saying "Improve customer satisfaction," say "Implement a customer feedback system to increase satisfaction scores by 15%."


Tip #4 - Alignment with values and mission: Make sure your goals and objectives are in alignment with your organization's values and mission or your aspirations. This alignment fosters a sense of purpose and commitment.


A hand writing 2024 objetives
2024's Objectives

Incorporating these strategies and methodologies into your goal-setting and objective writing process will provide you with a solid foundation for success.

Have you defined your personal objectives and goals? Let me know in the comments if you find these strategies useful and even better if you know another strategy that works.

In the realm of goal setting, the journey is as important as the destination. As we conclude our exploration of effective goal-setting strategies, it becomes clear that success is not a mere outcome, but a deliberate and strategic process that each of us executes on a day-to-day basis.


Each strategy analyzed is a brushwork on the canvas of achievement and success, which contributes to the creation of our masterpiece: Us with a big smile saying I DID IT, I ACHIEVED IT.


A group of people happy and with the hands rise up, celebration.
We achieved it!

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